Creative Management • Digital Media Design • Print Media Design

INTRODUCTION

Graphic Palette offers a range of services that can be broken-down in three areas:
1) Creative Management, 2) Digital Media Design, 3) Print Media Design.

The following information displays applicable rates for specific services in each area
and are based on average market value. However, in an effort to be attractive to potential customers,
we try to keep our rates competitive in regard to the high-quality of the services provided.

Customers are billed with an all-inclusive flat fee. We feel customers are more comfortable
knowing up front how much they are investing in a project.
An all-inclusive flat fee allows Graphic Palette to maintain competitive pricing in relation
to project volume and may provide its customers with discounted rates.
Payments are due by check, 1/3 up front, 1/3 when project is completed
and the final 1/3 when project has been implemented to its corresponding media.

Graphic Palette is always willing to negotiate with a potential customer's budget
and is interested in building positive and long-term relationships with its customers.
Please, keep in mind that these rates are a general guideline.

If you are interested in receiving a proposal for a project, please refer to the appropriate section
and send us an e-mail at efgraphicdesign@comcast.net or call us at 201-618-1328.

We'll be glad to review your project and provide you with a quote to fit your needs.

Please email us or call us at 201-618-1328
if you desire a 2-hour free consultation and/or a free estimate.

Digital Media Design • Print Media Design • Back To Top

CREATIVE MANAGEMENT

MARKETING

How to Plan your Marketing Strategy with an Integrated Approach

Most businesses have developed and maintained a well-established mailing direct marketing strategy.
In order to grow beyond this status-quo, a multi-channel approach is required. While telephone
marketing is a viable and popular strategy, it has become also a liability as it may be felt as
a privacy disturbance by potential prospects. The probability of a successful phone campaign
is even more limited in a business-to-business environment.

Email marketing offers not only potential greater results but can also be more cost-effective
than traditional direct mail marketing. While email list rental is generally more expensive
than postal list rental, the cost difference is offset by eliminating printing and postage fees.
Email marketing also offers your potential customers the ability to contact you via email,
view your Website, download a demo and/or go to a landing page at the click of a mouse,
directly from your advertisement. Best of all, an email campaign's activity is fully trackable,
helping you to verify the accuracy of your marketing strategy. Finally, an email campaign will
drive prospects to your Website and can be strategize as a lead generation strategy.

Graphic Palette can help you develop a cost-effective, targeted email marketing strategy,
while insuring that your advertisements are not spam-filtered and viewable to any email software
as well as any Web browser. Exclusive use of opt-in, enhanced email lists prevents
email bounces and unsubscribing recipients.

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How to Maximize Lead Generation from your Website

Your Website is the first point of contact your potential prospects will arrive to. That they find your Website
through a search engine or from an online advertisement, its functionality and appearance will be
critical in keeping their attention and having them browse your products and/or services. The primary
aspect of this topic is not only about building your Website SEO-friendly (Search Engine Optimization)
but also how to retain legally your visitors' information. A registration page is a must to build leads that
can be converted to potential sales and grow an opt-in database of present and future customers.

Graphic Palette can help you define your Website structure, content and functionality,
so that it can be not only an effective branding tool, but also a sales-generating component
for a successful marketing strategy.

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How to Develop Product Branding

Product branding is all about your product's image and therefore, its perception. From logo development
to product and sub-product strategy, the key to a recognizable image is how accurate your product
and/or service targets his intended audience, how it maintains its recognition through a multi-brand portfolio
and how to structure this portfolio in relation to the product's parent image.
From publications to Websites, from corporate ID to marketing, and from special issues to supplements,
a fine balance between consistency among all products within a brand, as well as treating each identity
with its own look and feel, defines product branding.

Graphic Palette can help you clarify, organize and define your branding identity,
that your business is structured as a single- or a multi-brand portfolio.

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INTERNET

How to Properly Convert Print Media to Internet Media

When a print product requires to be converted for the Internet, it makes perfect sense to start
from the print media contents. Not only the high-resolution nature of print media guarantees
to maintain visual quality in the Internet environment, the contents can be duplicated as well,
minimizing the amount of editing. However, the Internet media's low-resolution nature can compromise
visual quality while requiring a small file size approach to maintain functionality.

Graphic Palette can advise and train how to approach this process effectively and consequently
reduce the apparent contradiction between visual appeal and user-friendliness in the Internet environment.

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How to Built html Files that Preview Consistently from Browser to Browser

When designing a Website, it is generally accepted that there might be variations
from browser to browser or from platform to platform. From a designer's standpoint,
this can be quite frustrating. From IE to Netscape or AOL, from PC to Mac, websites
may have great variations of text style and size or partial upload of contents or images.
Images may found themselves out of place and frames or cells may not line up as intended.

While most Web developers and designers will agree that a minimal variance is inevitable,
Graphic Palette can provide a methodic approach that minimizes these inconsistencies,
otherwise known as perfect mathematics Web design.

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PUBLISHING

How to Organize and Manage a Desktop Publishing Production Environment

Many desktop publishing environments face similar, and sometime, contradictory challenges:
ensuring that the publication's appearance is exciting yet is representing the core values of the editorial,
guaranteeing that the issues are produced, error-free, in due time for publication and balancing the need for
editorial integrity, yet delivering a successful vehicle for advertising sales. In this time of frequent reductions
of personnel, increase drive to improve the product and keep ahead of competitors,
along with the complex relationships between creative, editorial, production and sales,
is there a genuine management method?

Graphic Palette can introduce your staff to a choice of options based on your product's specific needs
by establishing business ethics that promote motivation and goals:

• How to produce a high-quality product with minimal staff, in a reduced time-frame?
• How to create and maintain harmony between the "Four Components"?
• What are the "Four Components" and how do they interact successfully?
• How to move from a vertical structure to a simultaneous structure?
• Which tasks can be simplified and which ones should be expanded?

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How to Setup Desktop Publishing Templates Efficiently

If your publishing business is a startup or is established, and contemplates a full redesign,
file templating and mastering can make or break such a venture. Learn how to maximize
your software's capabilities and minimize the problems after the fact. File templating
and mastering is all about the "front end". The more prepared your business plan is,
the more seamless the transition will be. How does this translate in desktop publishing?

Graphic Palette can not only show you the way to a successful publication launch
or redesign but can also train your staff towards that goal.

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How to Setup your Files for Flawless and Trouble-free Pre-press and Printing

Proper formats and attributes are an essential key to successfully output files in a digital
pre-press environment. It increases proficiency in your publishing environment as well as guarantees
flawless direct-to-plate printing output. This concerns all desktop publishing and graphic files,
from Quark Express to Adobe In Design, from Adobe Photoshop to Adobe Illustrator.
Aside from the obvious color mode issues, there are many aspects of formats and attributes
that may hide the "mystery problem" why a file doesn't rip properly or why it prints incorrectly.

Graphic Palette can provide you an inside view of not only where to look for troubleshooting,
but also how to setup your files and templates properly prior to processing.

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While Graphic Palette bills consultancy and training rates per hour, a discounted flat fee
can be offered to customers under the condition that the consulting guidelines
are clearly pre-established and approved by both parties via a written contract.

Please email us or call us at 201-618-1328
if you desire a 2-hour free consultation and/or a free estimate.

Creative Management • Print Media Design • Back To Top

DIGITAL MEDIA DESIGN

EMAIL ADVERTISING CAMPAIGNS

Standard HTML Blast (600 pixels wide max)
Landing Page (600 to 800 pixels wide)
Registration, E-Commerce & Email Forms (set of 7 fields)
E-Newsletter (600 pixels wide)

All media provided as Macromedia Dreamweaver html files. HTML blasts and e-newsletters
cannot be developed with java script, meta tags or roll-over. Code cleaning included.
Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, is rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, is rebillable per hour.

Graphic Palette can also obtain email list rental and deployment for your campaign
While Graphic Palette will act as a direct marketing broker on your behalf, we will guarantee to obtain
genuine opt-in email rental and full tracking results. Other packages such as subscription,
modeling and/or enhancement of your existing database may be available based upon minimum records
required by vendor. Graphic Palette will charge a 15% broker's fee on all list rental projects
based on projects's total fee.

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INTERNET WEBSITES

Basic HTML Pages
HTML Pages Including Java Script
Basic HTML Framesets
HTML Framesets Including Java Script
Registration & Email Forms
Print to Internet Conversion
Analytics, Standard SEO Coding and Alt Tags
Keyword and Full SEO Strategy Available

Java script includes drop menus, pop up windows, Flash animations and slide shows.
HTML pages and framesets provided as Macromedia Dreamweaver html files
(MAC and PC cross-platform compatible. Also compatible with other cross-platform web editor software).

Fee includes all creative artwork and editing. Creation of PDF files for laser-printing
capabilities can be provided for a flat fee of $50.00 per page.
Artwork research, if required, is rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, is rebillable per hour.

Graphic Palette can also purchase domains, host and maintain your Website.
Domains and hosting fees are not marked-up. A flat fee is charged for Initial Website upload.
Standard maintenance (text contents ONLY) is a monthly fee.
Artwork update is a flat fee per item.
Monthly maintenance retainer fee is available.

Graphic Palette also provides Google Analytics free of charge which tracks your Website activity.
The customer is free to use the Internet hosting organization of its choice and
Graphic Palette will coordinate the delivery of material at no charge, including all development files.
Any following interaction between the customer and the hosting partner he or she employs
is the strict responsibility of the customer.

Contents archiving, search engines,e-commerce programming, credit card security
and IT-related programming are not directly provided. If your project requires such items,
Graphic Palette has an exclusive relationship with TAG Online,
an Internet hosting and development company based in Cilfton, NJ.
Graphic Palette will not mark up development costs with this vendor and will coordinate
any implementation process and relationship with TAG Online on behalf of the customer.
However, Graphic Palette will charge 10% of its overall project fee as finder's fee.

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INTERNET BANNERS

Small Static Banners (up to 150 x 150 pixels)
Small Animated Banners (up to 150 x 150 pixels)
Large Static Banners (larger than 150 x 150 pixels)
Large Animated Banners (larger than 150 x 150 pixels)

Static banners provided as Adobe Photoshop or Image Ready gifs.
Animated banners provided as Adobe Image Ready or Macromedia Flash animated gifs or swf.
Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, is rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, is rebillable per hour.

Please email us or call us at 201-618-1328
if you desire a 2-hour free consultation and/or a free estimate

Creative Management • Digital Media Design • Back To Top

PRINT MEDIA DESIGN

LOGOS & CORPORATE ID

Basic Black and White Setrebillable per hour
Premium Black and White Set
Basic Color Set
Premium Color Set

Basic set includes logo and/or trademark. 6 initial samples, 3 revise samples and a final design.
Premium set includes all of the above plus design of business card, letterhead (cover and second pages)
and #10 envelopes. Additional pieces (labels, memo pads, fax sheet, Internet version,...)
can be provided for an additional $50.00 per item. Microsoft Word templates of letterhead and fax sheet
(to be used on laser printer) can be provided for an additional $50.00 per item.
Color sets are provided with a choice of five colors, either single or combined.

Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, is rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, is rebillable per hour.

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PUBLISHING

Cover Design
Newspaper, Magazine & Supplements Design (per page or template)
Directory & Catalog Design (per page or template)
Newsletter Design (per page or template)

Service includes up to 6 initial samples, 3 revise samples and a final design.
Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, is rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, rebillable per hour.

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MARKETING

Full Page Advertisements
Fractional Page Advertisements
Media Kit Design
Collateral & Brochure
Pamphlet Design (per page or template)

Service includes up to 6 initial samples, 3 revise samples and a final design.
Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, rebillable per hour.

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POSTERS AND PREMIUMS

Since the nature of such projects can vary widely, fees are based
on complexity and/or application(s). In regard to premiums,
Graphic Palette uses a range of premium vendors and/or manufacturers,
and will coordinate relations between its customers and such vendors.
While Graphic Palette will not markup this cost, a 10% of its total rate will be charged as a finder's fee.
The customer is entitled to use a premium vendor of its choice and Graphic Palette will provide
all required material to this vendor at no additional charge.

Service includes up to 6 initial samples, 3 revise samples and a final design.
Fee includes all original artwork and editing. Logos and specific artwork can be provided to specs.
Artwork research, if required, rebillable per hour. Text content to be provided.
Headline, call-to-action and creative writing, if required, rebillable per hour.

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For All Printing Media
All files are provided as print-ready Quark Express or Adobe In Design templates or documents
with Adobe Type Library embedded fonts. Templates include all style sheets, x-tags, page links
and automatic pagination. All art files are provided as Adobe Illustrator and/or Adobe Photoshop hires eps files.
In regard to pre-press and printing, Graphic Palette uses a range of pre-press vendors and printers,
and will provide coordination between its customers and such vendors.
While Graphic Palette will not markup the pre-press and/or printing cost, a 10% of its total rate will be charged
as a finder's fee. The customer will be responsible to cover the pre-press and/or printing costs
directly with the vendor. The customer is entitled to use a pre-press and/or printing vendor
of its choice and Graphic Palette will provide all required material to this vendor at no additional charge.

Please email us or call us at 201-618-1328
if you desire a 2-hour free consultation and/or a free estimate

IMPORTANT NOTES

All professional services, consultancy and training knowledge has been compiled
from 5 years of formal creative education in fine arts, illustration and graphic design,
30 years of professional design experience and 20 years of professional desktop digital experience.

A third of the total estimated fee has to be paid to Graphic Palette upon written acceptance of estimate,
within the duration terms outlined below (variable based on total estimated fee), PRIOR to any project
being initiated by Graphic Palette. The remaining two third of the total estimated fee is payable
according to the payment terms below, at the project's completion time.

All rates are subject to change. Rates may differ in relation to customer's specification(s)
and/or discounted rates under previously agreed conditions. All projects in greater value
than $500.00 require a written and signed contract by both parties.

All fees are presented to customer via hard copy invoice (pdf file available if preferred).
Payments are due as follow:

FOR ALL AMOUNTS:
1/3 at estimation agreement, 1/3 at project's completion, 1/3 at project implementation.
• Up to $1,000.00: 10 business days from invoice's date
• $1,000.00 to $5,000.00: 15 business days from invoice's date
• $5,000.00 to $10,000.00: 30 business days from invoice's date
• Over $10,000.00: 45 business days from invoice's date
Please make check payable to: Eric Y. Francais/Graphic Palette.

REMINDER

While Graphic Palette works closely with various vendors such as creative writers,
photographers, illustrators, Internet developers, printers and/or premium vendors,
We do not act as a purchaser for our customers.

Therefore, while Graphic Palette will refer its preferred vendors to its customers as needed,
and will charge a 5% of its total invoice as a consulting fee and for coordinating resources,
there is no markup on top of the vendor's fee. The customer is responsible for paying the vendor
directly and may be free of negotiating with that vendor. Graphic Palette will only act as a liaison
between the customer and the vendor, for estimate purposes, and as referral,
if the customer decides to use this vendor.

From that point forward, the business relationship will be exclusively between the customer and the vendor,
unless either party requests the involvement of Graphic Palette. In exchange for these services,
Graphic Palette respectfully requests that any customer do not contact directly a referred vendor,
with the intention of purchasing services equivalent and/or provided initially by Graphic Palette.

Such agreement will be clearly marked on all initial contracts between Graphic Palette and its customers.
Failure to respect this agreement will constitute a contractual violation. Simultaneously, Graphic Palette will
commit not to engage or solicit any business with other individuals belonging to the same organization
as the initial customer, unless he or she willingly offers such referral.

Please email us or call us at 201-618-1328
if you desire a 2-hour free consultation and/or a free estimate