Consultancy • Print Media • Web Media • On-Premises

INTRODUCTION

Graphic Palette offers a range of services that can be broken-down in three areas:
1) Consultancy, 2) Print Media, 3) Web Media.

The following information displays applicable rates for specific services in each area
and are based on average market value. However, in an effort to be attractive to potential customers,
we try to keep our rates competitive in regard to the high-quality of the services provided.

Potential customers have a choice to be billed based on an hourly rate or with an all-inclusive flat fee.
While it is calculated on the appropriate hourly rate, an all-inclusive flat fee allows Graphic Palette
to reduce its hourly fee in relation to project volume and provides its customers with discounted rates.

Graphic Palette is always willing to negotiate with a potential customer's budget
and is interested in building positive and long-term relationships with its customers.
Please, keep in mind that these rates are a general guideline.

If you are interested in receiving a proposal for a project, please refer to the appropriate section
and send us an e-mail at efrancais@graphpal.com or call us at 201-618-1328.

We'll be glad to review your project and provide you with a quote to fit your needs.

Print Media • Web Media • On-Premises • Back To Top

CONSULTANCY

PUBLISHING

How to Organize and Manage a Desktop Publishing Production Environment

$100.00 per consulting hour

Many desktop publishing environments face similar, and sometime, contradictory challenges:
ensuring that the publication's appearance is exciting yet is representing the core values of the product,
guaranteeing that the issues are produced, error-free, in due time for publication and balancing the need for
editorial integrity, yet delivering a successful vehicle for advertising sales. In this time of frequent reductions
of personnel, increase drive to improve the product and keep ahead of competitors,
along with the complex relationships between creative, editorial, production and sales,
is there a genuine management method?

Graphic Palette can introduce your staff to a choice of options based on your product's specific needs
by establishing business ethics that promote motivation and goals:

• How to produce a high-quality product with minimal staff, in a reduced time-frame?
• How to create and maintain harmony between the "Four Components"?
• What are the "Four Components" and how do they interact successfully?
• How to change from a vertical structure to a simultaneous structure?
• Which task can be simplified and which one should be expanded?

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How to Setup Desktop Publishing Templates Efficiently

$75.00 per consulting hour – $100.00 per training hour

If your publishing business is a startup or is established, and contemplates a full redesign,
file templating and mastering can make or break such a venture. Learn how to maximize
your software's capabilities and minimize the problems after the fact. File templating
and mastering is all about the "front end". The more prepared your business plan is,
the more seamless the transition will be. How does this translate in desktop publishing?

Graphic Palette can not only show you the way to a successful publication launch
or redesign but can also train your staff towards that goal.

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How to Setup your Files for Flawless and Troublefree Pre-press and Printing

$75.00 per consulting or training hour

Proper formats and attributes are an essential key to successfully output files in a digital
pre-press environment. It increases proficiency in your publishing environment as well as guarantees
flawless direct-to-plate printing output. This concerns all desktop publishing and graphic files,
from Quark Express to Adobe In Design, from Adobe Photoshop to Adobe Illustrator.
Aside from the obvious color mode issues, there are many aspects of formats and attributes
that may hide the "mystery problem" why a file doesn't rip properly or why it printed incorrectly.

Graphic Palette can provide you an inside view of not only where to look for troubleshooting,
but also how to setup your files and templates properly prior to processing.

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MARKETING

How to Develop Product Branding

$100.00 per consulting hour

Product branding is all about your product's image and therefore, its perception. From logo development
to product and sub-product strategy, the key to a recognizable image is how accurate your product
and/or service targets his intended audience, how it maintains its recognition through a multi-brand portfolio
and how to structure this portfolio's appearance in relation to the product's parent image.
From publications to Websites, from corporate ID to marketing, and from special issues to supplements,
a fine balance between consistency among all products within a brand, as well as treating each identity
with its own look and feel, defines product branding.

Graphic Palette can help you clarify, organize and define your branding identity,
that your business is structured as a single- or a multi-brand portfolio.

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INTERNET

How to Properly Convert Print Media to Internet Media

$75.00 per consulting or training hour

When a print product requires to be converted for the Internet, it makes perfect sense to start
from the print media contents. Not only the high-resolution nature of print media helps greatly
to maintain visual quality in the Internet environment, the contents can be duplicated as well,
minimizing the amount of editing. However, the Internet media's low-resolution nature can compromise
visual quality while requiring a small file size approach to maintain functionality.

Graphic Palette can advise and train how to approach this process effectively and consequently
reduce the apparent contradiction between visual appeal and user-friendliness in the Internet environment.

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How to Built html Files that Preview Consistently from Browser to Browser

$75.00 per consulting or training hour

When designing a Website, it is generally accepted that there might be variations
from browser to browser or from platform to platform. From a designer's standpoint,
this can be quite frustrating. From IE to Netscape or AOL, from PC to Mac, websites
may have great variations of text style and size or partial upload of contents or images.
Images may found themselves out of place and frames or cells may not line up as intended.

While most Web developers and designers will agree that a minimal variance is inevitable,
Graphic Palette can provide a methodic approach that minimizes these inconsistencies.

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While Graphic Palette bills consultancy and training rates per hour, a discounted flat fee
can be offered to customers under the condition that the consulting guidelines
are clearly pre-established and approved by both parties via a written contract.

Consultancy • Web Media • On-Premises • Back To Top

PRINT MEDIA

PUBLISHING

Cover Design: $350.00 flat fee
Newspaper, Magazine & Supplements Design: $125.00 per page, $175.00 per template
Directory & Catalog Design: $125.00 per page, $150.00 per template
Newsletter Design: $75.00 per page, $100.00 per template

Service includes up to 6 initial samples, 3 revise samples and a final design.
All preliminary artwork and scanning is included. If all elements and logistic are provided ahead of time,
a flat fee including all services is available and negotiable at time of initial contract.

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MARKETING

Cover Design: $350.00 flat fee
Media Kit Design: $125.00 per page
Collateral & Brochure: $125.00 per page
Pamphlet Design: $100.00 per page, $120.00 per template

Service includes up to 6 initial samples, 3 revise samples and a final design.
All preliminary artwork and scanning is included. If all elements and logistic are provided ahead of time,
a flat fee including all services is available and negotiable at time of initial contract.

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POSTERS AND PREMIUMS

Since the nature of such projects can vary widely, a hourly rate of $45.00 to $100.00
is charged based on complexity and/or application(s). In regard to premiums,
Graphic Palette uses a range of premium vendors and/or manufacturers,
and will coordinate relations between its customers and such vendors.
While Graphic Palette will not markup this cost, a 5% of its total rate will be charged as a finder's fee.
The customer is entitled to use a premium vendor of its choice and Graphic Palette will provide
all required material to this vendor at no additional charge.

Service includes up to 6 initial samples, 3 revise samples and a final design.
All preliminary artwork and scanning is included. If all elements and logistic are provided ahead of time,
a flat fee including all services is available and negotiable at time of initial contract.

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LOGOS & CORPORATE ID

Basic Black and White Set: $500.00 flat fee
Premium Black and White Set: $750.00 flat fee
Basic Color Set: $800.00 flat fee
Premium Color Set: $1200.00 flat fee

Basic set includes logo and/or trademark. 6 initial samples, 3 revise samples and a final design.
Premium set includes all of the above plus design of business card, letterhead (cover and second pages)
and #10 envelopes. Additional pieces (labels, memo pads, fax sheet, Internet version,...)
can be provided for an additional $50.00 per item. Microsoft Word templates of letterhead and fax sheet
(to be used on laser printer) can be provided for an additional $50.00 per item.
Color sets are provided with a choice of five colors, either single or combined.

All preliminary artwork and scanning is included. If all elements and logistic are provided ahead of time,
a flat fee including all services is available and negotiable at time of initial contract.

For All Printing Media
All files are provided as print-ready Quark Express or Adobe In Design templates or documents
with Adobe Type Library embedded fonts. Templates include all style sheets, x-tags, page links
and automatic pagination. All art files are provided as Adobe Illustrator and/or Adobe Photoshop hires eps files.
In regard to pre-press and printing, Graphic Palette uses a range of pre-press vendors and printers,
and will provide coordination between its customers and such vendors, if required.
While Graphic Palette will not markup the pre-press and/or printing cost, a 5% of its total rate will be charged
as a finder's fee. The customer will be responsible to cover the pre-press and/or printing costs
directly with the vendor. The customer is entitled to use a pre-press and/or printing vendor
of its choice and Graphic Palette will provide all required material to this vendor at no additional charge.

Consultancy • Print Media • On-Premises • Back To Top

WEB MEDIA

INTERNET BANNERS

Small Static Banners: $70.00 (up to 150 x 150 pixels)
Small Animated Banners: $100.00 (up to 150 x 150 pixels)
Large Static Banners: $120.00 (larger than 150 pixels)
Large Animated Banners: $150.00 (larger than 150 pixels)

Static banners provided as Adobe Photoshop or Image Ready gifs.
Animated banners provided as Adobe Image Ready or Macromedia Flash animated gifs.
Fee includes all preliminary artwork and scanning.

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INTERNET WEBSITES

Basic Html Pages: $125.00 per screen
Html Pages Including Java Script: $150.00 per screen
Basic Html Framesets: $200.00 per frameset, $125.00 per screen
Html Framesets Including Java Script: $225.00 per frameset, $150.00 per screen
Print to Internet Conversion: As long as the look and feel is a duplication of the print product,
all rates are as above minus $50.00 per screen.

Java script includes drop menus, pop up windows, Flash animations and slide shows.
Html pages and framesets provided as Macromedia Dreamweaver html files (MAC and PC cross-platform compatible.
Also compatible with other cross-platform web editor software).

Fee includes all preliminary artwork and scanning. Creation of hires PDF files for printing capabilities
can be provided for a flat fee of $50.00 per page.
Graphic Palette has an exclusive relationship with TAG Online, an Internet hosting and development company
based in Upper Montclair, NJ. Graphic Palette doesn't mark up Internet hosting costs
with its vendor and will coordinate contractual referrals. However, Graphic Palette will charge 5%
of its rate as finder's fee. The customer is free to use the Internet hosting organization of its choice
and Graphic Palette will coordinate the delivery of material and relations with such organization at no charge.

Standard maintenance (text contents ONLY) is a monthly fee of $30.00.
Artwork update is a $50.00 flat fee per item. If all site elements and logistic are provided ahead of time,
a flat fee including all services is available and negotiable at time of initial contract.
Contents archiving, search engines, credit card security and IT-related programming are not provided.
If your project requires such items, Graphic Palette will coordinate any request with TAG Online,
or an Internet development organization of your choice. Conditions are similar as hosting, mentioned above.

Consultancy • Print Media • Web Media • Back To Top

ON-PREMISES FREELANCING

Standard Desktop Production: $35.00 per hour
Associate Design and Layout: $45.00 per hour
Original Design and Art Direction: $55.00 per hour

NOTES

All professional services, consultancy and training knowledge has been compiled
from professional experience, professional software application and formal creative education.

All rates are subject to change. Rates may differ in relation to customer's specification(s)
and/or discounted rates under previously agreed conditions. All projects in greater value than $500.00
require a written and signed contract by both parties. All fees are presented to customer
via hard copy invoice (pdf file available if preferred). Payments are due as follow:
• Up to $1000.00: 15 business days from invoice's date
• $1000.00 to $5000.00: 30 business days from invoice's date
• $5000.00 to $10.000.00: 45 business days from invoice's date
• Over $10.000.00: 60 business days from invoice's date
Please make check payable to: Eric Y. Francais/Graphic Palette.

REMINDER

While Graphic Palette works closely with various vendors such as creative writers,
photographers, illustrators, Internet developers, printers and/or premium vendors,
we do not act as a purchaser for our customers.

Therefore, while Graphic Palette will refer its preferred vendors to its customers as needed,
and will charge a 5% of its total invoice as a finder's fee and for coordinating resources,
there is no markup on top of the vendor's fee. The customer is responsible for paying the vendor
directly and may be free of negotiating with that vendor. Graphic Palette will only act as a liaison
between the customer and the vendor, for estimate purposes, and as referral,
if the customer decides to use this vendor.

From that point forward, the business relationship will be exclusively between the customer and the vendor,
unless either party requests the involvement of Graphic Palette. In exchange for these services,
Graphic Palette respectfully requests that any customer do not contact directly a referred vendor,
with the intention of purchasing services equivalent and/or provided initially by Graphic Palette.

Such agreement will be clearly marked on all initial contracts between Graphic Palette and its customers.
Failure to respect this agreement will constitute a contractual violation. Simultaneously, Graphic Palette will
commit not to engage or solicit any business with other individuals belonging to the same organization
as the initial customer contact, unless he or she willingly offers such referral.